Morten Rud Pedersen is the Founder, President and CEO of the Rud Pedersen Group. Morten has extensive experience in everything from strategic advice and communication to crisis management and project implementation. He started the Group with Rud Pedersen Public Affairs in 2003, and the firm has since developed successful operations in 18 countries based on Morten's concepts, creating a unique and high-level strategic communications and public affairs service. Rud Pedersen Group was named EMEA Public Affairs Consultancy of the Year in 2023. Before starting his own company, Morten worked as Managing Director of ETUC (European Labour Movement) in Brussels for eight years and was Special Advisor for the former Party Leader of the Danish Social Democrats, Mr. Mogens Lykketoft.